What being a student of communication and media studies means to me is learning very important information, such as theories, while still having the ability to be very creative. While being a communication and media studies student I learned different forms of communication and how people communicate in different ways, such as nonverbal communication. I also learned all about media. I learned about how media is useful, how it is not useful, different forms of media, and how we communicate on media.What I learned while studying communication and media studies has impacted me in a positive way personally and professionally. I feel like the knowledge I learned as a communication media major is useful in everyday life, because we are constantly communicating with people. Social Media is becoming more and more prominent in our every day lives, and will only continue growing and impacting us directly.
I concentrated on media studies while being a communication media studies major. After college I would like to go into digital marketing, so I focused a lot on social media. Throughout my college career, I completed projects that revolved around different social media platforms, and researched these platforms using scholarly articles. I have been able to create posts for my current job’s social media pages, along with running a social media page for a small business.
Evidence of My Knowledge
This assignment was for my Cross Platform Media Messages class my junior year, The learning objective was to create a radio advertisement for a non-profit organization in De Pere.We learned how to record and edit a radio ad. The target audience of this advertisement was citizens of De Pere or surrounding areas. The message of the ad was created with the intent to inform the local community of what their city has to offer. This falls under Learning Outcome 1, create messages appropriate to the audience, purpose, and context.
This Assignment was created for my Social Media Marketing class my senior year. The learning objective of this assignment was to create a paid advertisement for new donuts being introduced at a fictional donut shop, Buzz Donuts. We created two designs of this advertisement and used A/B hypothesis testing to determine which advertisement was more efficient. This piece of content was created with the intention of being posted on multiple social media platforms including Facebook and Instagram. The target audience of this assignment is college students. The learning outcome of this assignment is Learning Outcome 1, create messages appropriate to the audience, purpose, and context.
This is an example of one post that I created for a dissemination project in Media Psychology class my sophomore year. The learning objective behind the dissemination project was to conduct research on a topic related to media and informing your target audience about that topic. My topic was related to reality television shows and how it can effect viewers real-life dating scenarios. My target audience was college students, which is why I chose to relay this information through Instagram. The rest of the Instagram page is linked below. This assignment falls under Learning Outcome 1, create messages appropriate to the audience, purpose, and context.
This Assignment was assigned in my Sports Media class during my junior year. The learning objective behind this assignment was to come up with an event that would bring more people in the community to a sports game and create a promotional piece of content to go along with this event to spread the word. The target audience for this very broad, I wanted to create something that would catch the eye of anyone in the community, but especially dog (or hot dog) lovers. This assignment falls under Learning Outcome 1, create messages appropriate to the audience, purpose, and context.
I created this assignment my sophomore year for Health Communication. The goal of this assignment was to find a piece of media, analyze it, and relate it to theories and topics in which we were learning about in class. I analyzed an episode of a children’s television show, Alexa and Katie, and related the episode to mental illness in media, Cultivation Theory, and Social Comparison Theory. The target audience for this assignment was my professor and classmates. The learning outcome of this assignment is Learning Outcome 2, critically analyze messages.
This analysis paper was assigned in my Political Communication class during my junior year. The learning objective of this assignment was to analyze a current politician’s Instagram page using authenticity elements and identify deeper messages embedded in the posts. The target audience of this paper was my professor. The learning outcome of this assignment is Learning Outcome 2, critically analyze messages.
This assignment was for my Cross Platform Media Messages class during my junior year. Both the PSA pitch and commercial have the learning objective of how messages relay to an audience, what is important to include in a message, and what the best way of wording a message is to a public audience. The target audience of this TV commercial is people who live in or around De Pere, WI. I created the commercial for Definitely De Pere, a small non-profit organization in De Pere. The learning outcome of this assignment is Learning Outcome 2, critically analyze messages, and learning outcome 1, create messages appropriate to the audience, purpose, and context.
My Media Richness Theory paper was assigned in my Media Psychology class my sophomore year. The learning objective of this assignment was to research, analyze, and explain this theory using examples. This paper shows my understanding of different forms of communication, and the influence that they have on different audiences. The target audience for this paper was my professor. The learning outcome of this assignment is Learning Outcome 2, critically analyze messages.
This annotated bibliography assignment was for my Social Identity and Intergroup Communication class my junior year. The learning objective of this assignment was to research and annotate scholarly articles. The scholarly articles that I annotated all related around the topic of social media and gender. This assignment consisted more of social scientific research. My target audience for this assignment was my professor. Learning Outcome 3 is the learning outcome for this assignment which is; answer communication questions using appropriate research methods.
The scholarly article evaluation that is linked above was for my Principles of Mass Communication class my freshman year. The learning objective of this assignment was to read and evaluate a scholarly journal article. I chose to do an article revolving around social media relating to the feeling of loneliness. The target audience for this assignment was my professor. The learning outcome for this assignment is learning outcome 3, answer communication questions using appropriate research methods.
This Feature Print was assigned in my Writing for Media class my junior year. The learning objective of this assignment was to interview and gain research regarding an event taking place on St. Norbert campus and write a feature story on it. I chose to write my story on A Day to Uknight which is an annual fundraiser that St. Norbert’s hold each year. The target audience for this story is St. Norbert College students and staff. This assignment has two learning outcomes, Learning Outcome 1, create messages appropriate to the audience, purpose, and context and Learning Outcome 3, answer communication questions using appropriate research methods.
This video entails a social media campaign pitch that I created in my Social Media Marketing class during my senior year. The learning objective of this assignment was to utilize all of the information that we learned throughout the semester including KPI’s, creating content, creating a buyer persona, and so on to create an entire campaign pitch for a local business. The target audience for this assignment is the marketing team at Torke Coffee. This assignment has two learning outcomes, Learning Outcome 1, create messages appropriate to the audience, purpose, and context and Learning Outcome 3, answer communication questions using appropriate research methods.
